MENU
AN ACTIVATION CAN CALL FOR STAFF APPAREL, GUEST GIFTS, A LIMITED COLLECTION OR A PRODUCT THAT BECOMES PART OF THE EXPERIENCE. DEFINE THE ROLE OF EACH ITEM, WHO RECEIVES IT AND HOW IT WILL BE PRESENTED BEFORE LOCKING THE ASSORTMENT.
BRING CONCEPTS, ARTWORK, REFERENCES AND THE END-CLIENT BRAND GUIDE. WE IDENTIFY THE PRODUCT SPECIFICATIONS AND SAMPLE DECISIONS NEEDED TO MOVE FROM CREATIVE DIRECTION TO AN APPROVED PRODUCTION REFERENCE.
AGENCY PROGRAMS OFTEN INVOLVE CREATIVE, ACCOUNT, PRODUCTION AND CLIENT TEAMS. IDENTIFY WHO APPROVES ARTWORK, MATERIALS, SAMPLES AND CHANGES. CONFIRM WHETHER PRODUCTS SHIP TO AN AGENCY WAREHOUSE, FULFILMENT PARTNER OR EVENT LOCATION.
SHARE THE EVENT DATE SEPARATELY FROM THE REQUIRED DELIVERY DATE, PLUS QUANTITIES, SIZE BREAKDOWNS, PACKAGING AND ON-SITE REQUIREMENTS. PRODUCTION AND FREIGHT PLANNING NEED TO INCLUDE THE TIME REQUIRED FOR ASSEMBLY AND FINAL HANDOFF.
EXPLORE DOCUMENTED MOA WORK AND THE PRODUCTS BEHIND EACH PROGRAM.
GOOGLE I/O: MERCHANDISE AND GIFTING
CONFERENCE APPAREL, HEADWEAR, ACCESSORIES AND PRESENTATION PACKAGING SHOW HOW MULTIPLE PRODUCT CATEGORIES CAN SUPPORT ONE PROGRAM.
BACARDI: EVENT COLLECTION
A LIMITED APPAREL, HEADWEAR AND ACCESSORY COLLECTION DEVELOPED AROUND A BEVERAGE BRAND AND AN EVENT TIMELINE.
NIKE SOCCER: ENVIRONMENTAL FABRICATION
EL JUEGO INCLUDED ILLUMINATED CUBES, VIEWING PLATFORMS, WAYFINDING AND BRANDED STRUCTURES. THIS IS AN ENVIRONMENTAL PRODUCTION EXAMPLE, DISTINCT FROM APPAREL MANUFACTURING.
OUR PRODUCT WORK SPANS CUT AND SEW APPAREL, HEADWEAR, ACCESSORIES AND PACKAGING. THE DOCUMENTED EXAMPLES BELOW SHOW RELEVANT CAPABILITIES; THE SCOPE FOR YOUR AGENCY BRIEF IS ASSESSED SEPARATELY.
CUSTOM CONSTRUCTION, DECORATED GARMENTS AND SOURCED COMPONENTS HAVE DIFFERENT LEAD TIMES AND MINIMUMS. WE REVIEW THE OPTIONS WITH THE PRODUCT BRIEF AND TOTAL BUDGET BEFORE RECOMMENDING A MANUFACTURING ROUTE.
WHAT SHOULD AN AGENCY SEND IN THE FIRST BRIEF?
INCLUDE THE END-CLIENT BRAND GUIDE, CREATIVE CONCEPT, PRODUCT REFERENCES, QUANTITIES, BUDGET, APPROVAL OWNERS, DELIVERY DESTINATION AND REQUIRED IN-HAND DATE. NOTE ANY SCOPE THAT REMAINS UNDECIDED.
CAN YOU DEVELOP ORIGINAL ACTIVATION APPAREL?
YES. ORIGINAL PATTERNS, MATERIALS, TRIMS AND SAMPLES CAN BE INCLUDED IN AN APPAREL DEVELOPMENT SCOPE. WE ASSESS CONSTRUCTION, QUANTITIES AND TIMING BEFORE CONFIRMING PRODUCTION.
CAN YOU COORDINATE MULTIPLE PRODUCT CATEGORIES?
YES. DEFINE THE FULL ASSORTMENT AND PACKAGING REQUIREMENTS TOGETHER SO SAMPLES, APPROVALS AND DELIVERY CAN BE COORDINATED. EACH CATEGORY STILL HAS ITS OWN MANUFACTURING CONSTRAINTS.
HOW DO YOU HANDLE A FIXED EVENT DEADLINE?
WE WORK BACKWARD FROM THE REQUIRED DELIVERY DATE TO REVIEW DEVELOPMENT, APPROVALS, MANUFACTURING AND FREIGHT. FEASIBILITY MUST BE CONFIRMED FOR THE SPECIFIC PRODUCTS; SHARE ANY IMMOVABLE DATES AT THE OUTSET.
WHAT IS THE MINIMUM PROJECT BUDGET?
CUSTOM PROJECTS START AT $25,000 IN TOTAL PROJECT BUDGET, INCLUDING DEVELOPMENT, PRODUCTION, SHIPPING AND TAXES. PRODUCT MINIMUMS DEPEND ON THE CONSTRUCTION, MATERIALS, COLOURS AND QUANTITY BREAKDOWN. SHARE THE FULL BUDGET SO WE CAN ASSESS A REALISTIC ASSORTMENT.
SEND THE ACTIVATION CONCEPT, BRAND GUIDE, PROPOSED PRODUCTS, QUANTITIES AND DELIVERY REQUIREMENTS. CUSTOM PROGRAMS START AT $25,000 IN TOTAL BUDGET INCLUDING DEVELOPMENT, PRODUCTION, SHIPPING AND TAXES.