MOA partnered with Bacardí to design, develop, and produce a limited championship merchandise collection celebrating Puerto Rico's historic victory at the LX - tying the brand's heritage to the island's biggest moment on the global stage.

The capsule featured varsity-inspired windbreakers, heavyweight graphic tees, and structured snapbacks, each built around a bold, palm tree-forward graphic language that fused Bacardí's iconic identity with Puerto Rican pride. Every piece was designed for the stadium and the streets, with a color palette rooted in the island's flag and production-ready on an accelerated timeline to meet the moment.

Scope: Graphic design and apparel development Cut & sew production and sourcing Headwear design and manufacturing Full collection art direction Accelerated production timeline management

Impact: MOA helped Bacardí move at the speed of culture - turning a championship moment into a tangible product line that connected the brand to Puerto Rico's victory in real time, reinforcing Bacardí's deep roots on the island through wearable celebration.