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A BEVERAGE MERCHANDISE BRIEF SHOULD DEFINE HOW THE PRODUCTS WILL BE USED: BRAND EVENTS, AMBASSADOR GIFTING, A LAUNCH, HOSPITALITY ACTIVATIONS OR RETAIL. THE AUDIENCE AND DISTRIBUTION PLAN SHAPE THE SILHOUETTES, MATERIALS, QUANTITIES AND FINISHING DETAILS.
FOR SPIRITS, BEER, COFFEE AND OTHER BEVERAGE BRANDS, MERCHANDISE CAN EXTEND THE VISUAL IDENTITY BEYOND THE BOTTLE OR PACKAGE. ORIGINAL FITS, EMBROIDERY, TRIMS AND COLOUR CHOICES HELP CREATE A COHERENT COLLECTION.
FIXED EVENT DATES REQUIRE A SCHEDULE FOR ARTWORK, MATERIALS, SAMPLES, APPROVALS, BULK PRODUCTION AND FREIGHT. IDENTIFY THE FINAL DELIVERY LOCATION AND ANY KIT ASSEMBLY OR PRESENTATION PACKAGING BEFORE THE ASSORTMENT IS APPROVED.
SHARE THE QUANTITY SPLIT BY STYLE, COLOUR AND SIZE, ALONG WITH INTENDED RETAIL OR GIFTING USE. WE ASSESS THE PRODUCTION ROUTE AGAINST THE TOTAL BUDGET AND DELIVERY NEEDS; EACH PRODUCT HAS ITS OWN MINIMUMS AND DEVELOPMENT REQUIREMENTS.
EXPLORE DOCUMENTED MOA WORK AND THE PRODUCTS BEHIND EACH PROGRAM.
BACARDI: A LIMITED COLLECTION
APPAREL, HEADWEAR AND ACCESSORIES DEVELOPED FROM ORIGINAL PATTERNS AND PREMIUM FABRICATIONS FOR AN EVENT-DRIVEN COLLECTION.
BIGFACE: A COFFEE BRAND MERCHANDISE PROGRAM
A COORDINATED PROGRAM SPANNING APPAREL, HEADWEAR, KNITWEAR, FOOTWEAR AND HARD GOODS, WITH STOREFRONT, INVENTORY AND DIRECT-TO-CONSUMER FULFILMENT WORK.
BEVERAGE CONTAINERS: PRODUCT REFERENCE
VIEW THE GOOGLE I/O WATER BOTTLE AS A DOCUMENTED HARD-GOODS EXAMPLE. IT IS A TECHNOLOGY CONFERENCE PROJECT, WITH PRODUCT DETAILS USEFUL WHEN CONSIDERING AN ASSORTMENT.
A LIMITED COLLECTION AND A CONTINUING MERCHANDISE PROGRAM REQUIRE DIFFERENT INVENTORY DECISIONS. START WITH THE INITIAL ASSORTMENT, EXPECTED DISTRIBUTION AND WHAT COULD BE REORDERED. CUSTOM MATERIALS AND TRIMS SHOULD BE PLANNED WITH THOSE QUANTITIES IN MIND.
APPAREL CAN BE DEVELOPED FROM ORIGINAL PATTERNS OR SELECTED EXISTING CONSTRUCTIONS. ACCESSORIES AND PACKAGING ARE SPECIFIED AROUND THEIR INTENDED USE. THE FINAL MANUFACTURING APPROACH IS CONFIRMED DURING SCOPE REVIEW.
CAN YOU MAKE MERCHANDISE FOR ALCOHOL BRANDS?
OUR BACARDI WORK INCLUDES A CUSTOM APPAREL, HEADWEAR AND ACCESSORY COLLECTION. SHARE THE BRAND, INTENDED AUDIENCE, PRODUCT REFERENCES AND EVENT OR RETAIL PLAN FOR A PROJECT-SPECIFIC ASSESSMENT.
DO YOU DEVELOP COFFEE BRAND MERCHANDISE?
OUR BIGFACE WORK INCLUDES A COFFEE BRAND MERCHANDISE PROGRAM ACROSS SEVERAL PRODUCT CATEGORIES. THE ASSORTMENT, CONSTRUCTION AND DISTRIBUTION SCOPE ARE DEFINED FOR EACH NEW PROJECT.
CAN MERCHANDISE AND PACKAGING BE PLANNED TOGETHER?
YES. DEFINE THE INTENDED PRESENTATION, PACK QUANTITIES, ASSEMBLY NEEDS AND DELIVERY DESTINATIONS WITH THE PRODUCT BRIEF. PACKAGING DIMENSIONS AND APPROVALS DEPEND ON THE FINAL PRODUCTS.
CAN YOU MATCH OUR EXISTING BRAND IDENTITY?
PROVIDE THE CURRENT BRAND GUIDE, APPROVED ARTWORK, COLOUR REFERENCES AND ANY PRODUCT RESTRICTIONS. WE TRANSLATE THOSE INPUTS INTO A DEVELOPMENT BRIEF AND SAMPLES FOR REVIEW BEFORE PRODUCTION.
WHAT IS THE MINIMUM PROJECT BUDGET?
CUSTOM PROJECTS START AT $25,000 IN TOTAL PROJECT BUDGET, INCLUDING DEVELOPMENT, PRODUCTION, SHIPPING AND TAXES. PRODUCT MINIMUMS DEPEND ON THE CONSTRUCTION, MATERIALS, COLOURS AND QUANTITY BREAKDOWN. SHARE THE FULL BUDGET SO WE CAN ASSESS A REALISTIC ASSORTMENT.
SEND THE BRAND GUIDE, OCCASION, ASSORTMENT, QUANTITIES, TOTAL BUDGET AND IN-HAND DATE. CUSTOM PROJECTS START AT $25,000 INCLUDING DEVELOPMENT, PRODUCTION, SHIPPING AND TAXES.