Design, Development, and Production by MOA

As Live Nation’s trusted cut-and-sew partner, we collaborated to create an exclusive merchandise capsule for Lollapalooza - one of the world’s most recognizable music festivals.

Our team led the full process from concept to production, delivering a cohesive range of products that captured the energy and eccentricity of the Lollapalooza identity. From custom-embroidered workwear jackets to bespoke plush collectibles, every piece was built with a balance of craftsmanship and creative storytelling.

Scope

• Apparel design and cut & sew development

• Custom plush and accessory production

• Material sourcing and sampling

• Full-scale manufacturing and delivery

  
  

Impact

Through thoughtful design and precise execution, MOA helped bring the Lollapalooza spirit to life - transforming the festival’s visual world into collectible, high-quality pieces that extend its culture beyond the gates.