A Grammy-winning artist on a world tour needs merchandise that arrives at every date, in every size, at the standard the music sets.
We developed and produced the Timeless range: Supima cotton jersey, French terry, reflective plastisol and garment dyes across tees, tanks, jerseys, fleece, truckers and socks, manufactured in Los Angeles, Portugal and China depending on the piece.
Bulk, reorders, Euro tour logistics and a Japan allocation were run as one program: 39,555 units across 23 projects, landed at more than 40 venues on schedule.